Everyone has heard of a blog, most have written one at some point. However, do you know how important blogs are to marketing and sales? It’s proven that blogs are 63% more likely to influence a purchase than the traditional magazine! If you’re in sales, this is a huge deal. This means you are more likely to persuade your audience into a purchase intent online. Blogs are also extremely important for marketing in general.

The extra content on your website is fantastic for SEO, and the blogs also serve the purpose to build rapport with your audience. Whether you’re a B2B or B2C company, getting personal through the written word will increase your conversion rates. So what better time than now to dust off your keyboard and get to typing!