In the world, content is king, and it is still one of the main tactics to improve your SEO and get more engagements. Your content team should differentiate between three types of blogs: (a) Knowledge Sharing (b) Case Study (c) Learning 'How To'.

Each type has its own purpose and the CTA should be aligned based on the purpose. The amount of blogs published are also important. Aim between 12-15 blogs per month to start, so within 2-3 quarters you can see results. And one more thing, don’t forget to add the UTM in the right way...