When you create an inbound marketing funnel, try to keep the Contact (lead) in your arena all the time. For example, after you sent them a knowledge email if they have downloaded the white paper, after 24 hours send them another blog on the same topic. If they visit the landing page to watch a short video, create a re-marketing ad campaign that’s based on the same PoT (Point of Trigger).

Having the Contacts (Leads) in the right arena with the right PoT can increase conversion from Engage to sales by more than 170%.