One significant benefit of marketing automation is how it simplifies routine marketing tasks. It efficiently eliminates repetitive manual processes by replacing them with effective automating solutions. This, in turn, increases productivity as the marketing team channels their energy into tasks that require more manual monitoring.

 

Pro Tip: When you build the funnel marketing campaign, define first the segments and the stage of the funnel you would like to aim for, this will provide you the ability to automatically add more contacts (leads) into this funnel.