"When it comes to marketing there is always a question of what’s better or what will bring the most conversions for your business. This is no different when it comes to deciding what type of Google Adwords Ad you will use. The main two are Search and Display. Search is a pull method by attracting potential business with keywords and targeted messages while a person is actively searching for something. Display is the opposite, being a push method.

Display campaigns are typically images used in conjunction with text headlines and descriptions. Here you can target a person who is similar to other customers/clients and reach them while they are on other websites, using apps, reading the news, or even playing mobile games. The best way to get started is to decide, do you want to reach people while they are actively searching or throughout their everyday lives, or heck, why not try both! "