The debate around landing pages or more pages on your website is running all the time. However, one of our clients can ensure you that with the right landing page tactics they did decrease the bounce rate from 97% to 45% within two months.
Using as many landing pages as you can and build a subdomain ( CNAME) that is dedicated to a specific solution, services or PoT. This will focus the clients on the right content, increase conversion to MQL while decreasing the bounced rate. Landing pages are not a replacement for a website, the same as Facebook/LinkedIn pages are not, but it’s vital for your engagements with the right audience.