One of the main challenges as marketers are to finalize the endpoint of the conversion- has converted into revenue or SQL. But today, with so many channels, types of approach, and campaigns, measurements become more and more complex.

We have found that the right UTM matrix can not only give you insights about who and where each of them engaged on your funnel, but you actually can learn this through your Google Analytics platform.

Define the PoT (Point of Trigger) and define them as part of the elements on the UTM for every channel. If every one of the marketing and sales use the same UTM-medium you will be able to know what triggers your client to learn more, engage, or even to convert.