Why is marketing nurturing process is so crucial on every Sales Funnel stage? It was a happy ending! The client signed on the contract and became the largest client. However, this client went through the Leads’ resurrection process. Enterprise Software Solution, which has a long sales cycle, and needs to manage the buying team (Accounts), the ‘Valley of death' OR ‘Going dark,’ OR ‘Despairing’ OR ‘Dead’ are a common challenge for the marketing and sales team. Here is a process