How to segment for successful Inbound Marketing
Updated: Feb 24, 2020
Digital marketing is a vast field that is made up of many subcategories, which helps businesses to get noticed online and catch the attention of potential customers, thereby increasing their growth.
Inbound marketing is an essential part of digital marketing, and it is a digital marketing strategy that focuses on connecting businesses with potential customers with the use of materials and experience they find useful, like blogs, social media campaigns, SEO website text, webinars, and so on.
In this article, we would examine Marketing segmentation and how to make the best use of it in enhancing your business. Do follow till the end.
Marketing Segmentation: The Key to a Successful Inbound Marketing
One of the vital strategies of inbound marketing is to create content that has the right message, for the right audience, and at the right time.
Today, inbound marketers are aware of the value of really defining their targets to a particular group. By specifying your targets, segmenting your list, and customizing your message to fit those groups, your business will grow exponentially.
Next, let’s examine briefly the strategies involved.
Modern Marketing Segmentation Strategies
When segmenting your audience into smaller groups, there are several approaches you can use to get your desired result.
To help you segment your audience more effectively, below are a few suggestions;
Buyer’s journey stage
Lastly, let’s discuss a few helpful tips in actualizing all we’ve talked about.
Marketing Segmentation Tips
Don’t Overdo It
Unless you plan to create a personally customized experience for each customer, then it’s best to keep your segmentation a little bit generic.
Test Continuously and Improve
The best way to figure out an effective marketing segmentation strategy that fits your business is to try different ones and be sure to take note of results and mistakes.
Set Clear and Realistic Goals
While trying out different segmentation strategies can give you a better understanding of your audience, you can’t determine what’s working unless you set clear goals.
What kind of results are you looking to get from a new segment? Ensure you also review your overall business goals to ensure your segmentation goals align with it.
To get the attention of buyers, business owners need to be conscious and well informed about effective ways to attract and engage those buyers. You can’t sit back and wait for customers to locate you, you have to ensure your business gets on their screen.
So, take time to assess and understand the unique needs of your audience, and then customize your marketing approach to meet their needs. By so doing, your inbound marketing results will undoubtedly be exceptional.
Are Companies Seeing Significant Results from Using Inbound Marketing Strategies To Increase Conversion Rates?
When your website’s conversion rate increases, you start seeing significant results on your ROI which would also help to grow your business. By applying inbound marketing strategies, businesses can also see an increase in conversion rates.
Your conversion rate can increase by 2% when you use outbound marketing strategies, but when making use of inbound marketing strategies to attract and capture leads, the average close rates increase up to an average of 14.6%.
According to a survey carried out by Hub spot, 92.7% of businesses using inbound marketing saw an increase in their conversion rates.
So, what are you waiting for? Start today and transform your website and online presence with inbound marketing.
Have any questions how it works? Feel free to contact our Inbound Marketing Expert.
Kiefer Hazaz, Managing Director