ACCOUNT BASED MARKETING IMPLEMENTATION IN ACTION
Connect All the Marketing Dots to Increase Performance and results.
Abraham Lincoln, (16th President of the United States) once said;
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
One of the most significant differences between the traditional lead management program and an ABM program is the mindset of Marketing and Sales. The ABM strategy is the holistic approach to sharpen the Axe and find the right method and a road map to personalize the message, uniqueness, and benefits of the products or solution to the needs and Point of Trigger (POT) of the contact and buyer group.
THE RiCH has developed a program to implement an ABM strategy any size of companies, and which understand that to close a deal with a B2B Client in the market today, you need much more than just a good connection with a specific Person, you have to manage multiple contacts and build the relationship with the Buyer Group.
ACCOUNT BASED IMPLEMENTATION STEPS
ANALYZE
THE RiCH team will work with your marketing and sales team to analyze the Marketing and Sales processes, from the first step of generating (Inbound/Outbound) and up to the closing, in addition to the relationship between the marketing team and sales team, moving into analyze of the conversion rate and the definition of Leads and Accounts.
DEVELOP THE PLAN:
We have developed an implementation methodology which relies on Three Cornerstones and One Pillar, and which each task, funnel stage, a tactic, or step will include in all plan. Upon the analyzation ended we will put all the elements, variable, channels in one big project, and by the end of this stage, we will deliver a program based on a Timeline, ROI, Goals, and objectives.
A PILOT FOR THE BEST:
Due to the multiple variables, processes, and interactions, and to ensure that we are on the right path to the success, we will choose a right stage in the process and use this as a pilot, upon the results will adjust as far as needed.
IMPLEMENTATION IN ACTION:
Using all the elements, processes and tasks as planned in advanced.
The process is not a one time or turn on the plug. It is multiple small process to deal with any of the stages and the interaction between the variable and the sales process.
MONITOR TO ABLE TO IMPROVE:
Marketing is all about ROI and Conversion, on the planning stage we will build the metrics for the results and conversion, the metrics will include all the sales funnel stages and up to the closing.
By the end of the day, our goal is to increase your Revenue, conversoin, leads and other marketing engagements are only the objectives.
