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  • Writer's pictureKiefer Hazaz | THE RiCH

Case Study: How to Resurrect Leads?

Why is marketing nurturing process is so crucial on every Sales Funnel stage?


It was a happy ending! The client signed on the contract and became the largest client. However, this client went through the Leads’ resurrection process.

Enterprise Software Solution, which has a long sales cycle, and needs to manage the buying team (Accounts), the ‘Valley of death' OR ‘Going dark,’ OR ‘Despairing’ OR ‘Dead’ are a common challenge for the marketing and sales team.


Here is a process which has worked successfully more than once, and we hope it will assist your marketing and sales team to resurrect a few of your 'Dead' Leads and Accounts.


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