Marketing and Sales as One Team!
Driving forward opportunities along the funnel stages is one of the most vital steps in the process to create a deal. Obvious, right? However, the answer is not a clean-cut when we take into consideration the marketing and sales tactics in the market today.
Marketing objectives and sales objectives are intertwined, the more significant distance in the process between those two arms, more leads will fall between the cracks and deals will be lost.