THE platforms which automate your
marketing tactics, sales engagement and increase your Revenu
Marketing automation is a MUST TO HAVE in every size and type of business.
THE need for personalization, the messages' accuracy to a specific needs, to be able to find the Point of Trigger (PoT) for each contact and to act in real-time for any of the marketing tactics is vital to the success of the deal and the business.
When you choose to integrate a Marketing Automation is not only systems and platforms; hence, it's mainly the process and how to connect all the dots between marketing, sales, products/solutions, the Accounts needs, and the company's strategy and goals.
THE changes in the organization in the last 15 years, increased the amount of Contacts your sales need to involved with (Buyer Group) from an average of 9 Contacts to more than 17 Contacts.
To control your process and have the ability to build a Full-Funnel, in which you can monetize and react in real-time, you need Marketing Automation.
With more than five years with Marketing Automation and 15 years in the industry, we found that you can increase your engagement in more than 5X ( Five times) and your SQLs (Sales Qualified Leads) in more than 2X (Two times) in the short term.
Alternatives to the Popular Marketing Automation PLatforms
Along with developing markets and technology, we have seen a significant evolution in the platforms used to implement marketing processes. As a result, more and more systems focus on businesses to automate their brand-building process.
From assembling the tools to maintaining the campaigns, these innovations resulted in marketing automation. Modern marketing demands advanced technologies that can efficiently deal with the real-world challenges of the businesses.
With the changing times, an increasing number of consumers are getting engaged with reliable digital platforms, which has created businesses' opportunities to implement marketing automation. This is where technology plays a significant role in connecting marketing strategies with advanced platforms. Marketing funnels, coupled with marketing automation, are driving inbound marketing for businesses of all sizes and industries.
CRM (Customer Relationship Management)
Customer relationship management (CRM) is the blend of practices, methodologies, and advancements that organizations use to oversee and break down customer associations and information all through their lifecycle.
It is utilized to achieve the objective of improving customer support, initiating new efforts, and driving deals development. CRM frameworks aggregate customers’ information across various resources, or purposes of contact with the organization
There are three basic types of CRM frameworks:
On-Premises CRM: This framework puts the onus of organization, control, security, and support of the database and data on the organization utilizing the CRM programming. For this tool, Organizations usually buy licenses forthright instead of purchasing yearly memberships from a cloud CRM vendor.
Cloud-Based CRM: With cloud-based CRM, otherwise called SaaS or on-demand CRM, your data resides on outside servers and available to you at any time and from anywhere.
Open-Source CRM: An open-source CRM framework makes source code accessible to developers, empowering organizations to make changes at no expense for utilizing the framework. These frameworks also allow the option to the customization of features, helping organizations improve CRM practices.
Email automation is an approach to make emails that contact the correct individuals with the right message at the correct time in an autopilot mode. When you connect your site analytics with your email automation campaign, you can target individuals based on their touchpoints.
In email automation, a trigger is a particular date, occasion, or contact's action that advises your framework to send a related message.
Customer Success Management
Nothing more relaxing for a business than achieving long-lasting customer success. Leaders can go through hours tuning in and connecting with specialists who articulate helpful examples of genuine models and use cases extended to develop their clients' abilities.
Customer success management is a component of responsibility for conveying achievement that is monetarily solid, versatile, result-oriented, and development-driven for the customer lifecycle.
For organizations moving from an on-premises model to cloud-based, the consistent pattern of optimizing marketing efforts has resulted in optimum management for customer success.
Analytics plays a vital role in marketing automation that helps monitor results based on different strategies. Implementing campaign analytics and tracking tools ensures that you keep an eye on every progress of your effort.
These tools also allow you to monitor the campaigns according to their behavior towards market change. Through various metrics and data-based statistics, marketing analytics can help automate tracking the campaigns you are running in a better way.
Most of the marketing automation frameworks have similar functionalities, but choosing the right one is tricky.
The Problem - Traditional Marketing Automation Platforms
Most of the platforms we discussed are either expensive or don't provide a balanced solution for sales and marketing automation. As a business, you might waste your time and money to see which of them fits your need and drive growth.
The Solution - Marketing Automation Layer by Sharpspring
SharpSpring is one of the leading companies providing different platforms and the latest technologies to automate business processes and marketing automation. Using various tools like email automation, CRM tools, sales management systems, and API integrations for other software applications, SharpSpring allows you to create custom funnels and management systems tailored to your business and industry.
SharpSpring has a potential layer of marketing automation combined with other platforms to nurture their business.