
The Road to Sales Is Paved with Good Business Development Intentions
“Send me the agreement to sign.” This is the email we all hope to get. Especially if it’s one of the first deals in a new industry or market you aim to penetrate. In most cases it is a long journey and not supposed to lean on the sales process alone. Multiple tasks and much work must be done to take a sale to fruition. In the technology industry, a long relationship must be built with customers. This is one of the reasons why deals often take from six months, to a year, to ev